LEE, Jeong Sun; CHA, Seong Soo. A Study of Instagram Reels Exploring the Interplay of User Motivations, Attitudes, and Continuance Intentions in Short-Form Video Content. Journal of Management World, [S. l.], v. 2025, n. 1, p. 20–30, 2025. DOI: 10.53935/jomw.v2024i4.556. Disponível em: https://www.academiainsight.com/index.php/mw/article/view/757. Acesso em: 20 jun. 2026.