GHANI, Noor Hasmini Abd; WANG, Peijing; ANUAR, Nur Izzati Mohamad. Brand Hate as a Mediator: The Study of Brand Image and Brand Relationship Quality in Virtual Brand Communities. Journal of Management World, [S. l.], v. 2024, n. 4, p. 129–137, 2024. DOI: 10.53935/jomw.v2024i4.298. Disponível em: https://www.academiainsight.com/index.php/mw/article/view/589. Acesso em: 20 jun. 2026.